A well-planned and executed SEO campaign can have big benefits if you are a small business owners. By taking the time to put a well-executed plan into action you will see your website get better organic rankings which will build leads and over time increase your business.
One of the first steps to a thriving local SEO campaign is to make sure your website is on a solid web host that loads fast and doesn’t suffer from outages that would affect Google from being able to reach your site.
If your site doesn’t load quick when people visit it then they will generally leave right away which is a ranking signal that Google looks at as part of their ranking algorithm.
Once your site is on a good host the next step is to ensure the content on your site is the best it can be. You want to make sure your content is not only appropriate to your business but that it is appealing and has enough detail that it will sufficiently answer visitors’ questions about your services or products.
The better job of this you can do the better the more likely it is that Google will reward your site with better rankings. To ensure you can create the best content you need to ensure you know that you are using the right keywords that people are using to find your site. There are a number of good keyword research tools on the market that can help with this including Keyword Finder.
These programs will show you the search volumes for each keyword that is related to your business, and you will be able to pick the very best keywords to get your site more exposure. Once you have a nice set of keywords, you want to either modify the content you have on your site or add new relevant content that talks about the keyword topics you have chosen. Once you have your on-page content figured out you need to start working on building links from other sites from directory sites and press release sites.